The Dos
- Bold key phrases to aid scanning
- Easy-to-find contact information
- Quality links to other web sites
- Links that work
- Search feature for large sites
- Clear statement of what you sell
- Posted privacy policy
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The Don'ts
- Light words on a dark screen
- Pictures that take too long to load
- Requiring personal information
- Any hint that you sell or share information
- Requiring a browser or software upgrades
- Pop-up windows of any kind
- Unclear site navigation
- Moving pictures that never stop
- Music that plays automatically
- Items that blink or scroll
- Mission Statements
- Number of visitor to your site
- Guestbooks
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