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The Dos
  • Bold key phrases to aid scanning
  • Easy-to-find contact information
  • Quality links to other web sites
  • Links that work
  • Search feature for large sites
  • Clear statement of what you sell
  • Posted privacy policy
The Don'ts
  • Light words on a dark screen
  • Pictures that take too long to load
  • Requiring personal information
  • Any hint that you sell or share information
  • Requiring a browser or software upgrades
  • Pop-up windows of any kind
  • Unclear site navigation
  • Moving pictures that never stop
  • Music that plays automatically
  • Items that blink or scroll
  • Mission Statements
  • Number of visitor to your site
  • Guestbooks
 
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